Messaging and Communication
Find your true voice
Values-based business owners are generally highly creative, bold, intelligent people with a wealth of experience to share. Often unconventional in their approach, they are out-spoken advocates for a better world. It is surprising, then, how often their marketing fails to be a match.
Many business owners struggle with marketing. They feel uncomfortable talking about themselves, they don’t want to come across as a hard sell or they simply feel out of their depth. As a result they play it safe and they fail to create a brand and message that really packs a punch.
A successful business must find its true voice and be able to share that with people in a way that is impactful. The good news is that when you market in this way it doesn’t feel icky. There is no hard sell. You are able to share with your customers and provide them with such great value that doing business with you is easy and natural.
The Message Model
The foundation for all your marketing
You are surrounded by potential customers. Every time you walk out of your front door, meet with friends, go to networking events, send a tweet, attend a conference or just go to the supermarket you are literally surrounded by people who need your service. They just don’t know it yet.
The problem is that everyone is selling something. Everyone is talking, tweeting, posting, sharing and blogging. How do you cut through the noise?
In our powerful 2-hour “message model” session we help you craft a message describing what you do and why you do it in a way that your customers can understand and relate to.
We record your message model process in two ways: (i) An audio of the full session and (ii) A written report which includes everything covered. These will become your go-to resource for your marketing content, website copy, tag-lines and elevator pitch.
This is one of the most important items in your marketing toolkit and will instantly empower you to attract more business.