Create brand YOU

There is nothing new under the sun. Whether you are selling organic soap, life coaching or green buildings there is one thing for sure: you are not the only one selling that product or service. The thing that makes your company unique is not your products, it’s YOU.

What your customer’s are drawn to is your unique personality and what you stand for in the world. That’s why we spend time discovering your personal style, voice and attitude.

We want to know why you started your business, what motivates you and what gets you out of bed in the morning. We give voice to your distinct brand and then we translate that into marketing materials that are easy for you to own because they reflect the true you.

Our services include branding, graphic design, website creation, content development and social media strategy.

Love your website

Your website is one of the most critical parts of your brand because its the main point of contact between you and your customer. Your website needs to give voice to who you are and what you offer in a way that resonates with your customer.

If online marketing and sales is important to you, your website needs to be more than a brochure for you business. For an online business, your website is a place where you talk with your audience, share useful information and establish your expertise. Your website can even be a community hub, where your clients come to meet, learn and talk to each other.

At Melting Point Media we create beautiful WordPress sites with everything you need to create a fully functioning online business. We create a website that is a true reflection of you and your business and we work in partnership with you to develop the imagery, style and the content.

Content development

Your marketing materials, website and social media require a steady stream of really good content.  Some people love writing but don’t have the time to do it. Other people hate it and have a really hard time expressing themselves in words.

We provide writing and content development services, from simple editing to creating entire brochures and websites.

We will get to know you so well that we will be able write in your voice. It’s almost spooky how well we can get under the skin of your brand and write in a way that resonates with who you are and what you really want to say.

Content marketing and social media

People talk a lot about search engines, google ranking and social media. If all that seems baffling to you, don’t worry. Here is the bottom line: what people want these days and what the search engines value is good content.

For you, your brand and your business to establish an online presence you must develop really good content and do that consistently over time. Good content means information that your customers value. Good content is information-packed and generous. Good content is not sell-sell-sell and it certainly isn’t all about you.

Social media is part of your content marketing. It’s a way to meet your peers and your customers. It’s a venue for conversation, collaboration and for forwarding your stand for the world.

We will help you develop content and a social media strategy that will allow you to develop meaningful connections with your customers. If you are new to social media we’ll show you how to get started without being overwhelmed.

Value and pricing

Big companies with large budgets hire adverising companies to do this kind of work for them. Small businesses usually can’t afford that kind of marketing team. We bring the design skills and thinking that has traditionally been reserved for large corporations to the small business person in a way that is relevant to them.

The cost of this depends on the project and how hands-on you want us to be.

We always begin with either the message model or pathfinder before getting involved with branding and design so we recommend you start by looking at those packages.